Where & When
17 January 2025
09:00 – 09:30
EHTE Acreditation
09:30 – 10:00
EHTE Official Opening
10:00 – 10:55
EHTE Keynote: Delivering Customer Experience Magic
Speaker
10:55 – 11:15
EHTE
Coffee break
11:15 – 11:40
EHTE
Google Travel 2040: Tourism Future demand
Speaker
11:40 – 12:05
EHTE
Data on Experience Economy from the Mastercard Economics Institute
Speaker
12:05 – 12:50
EHTE
Can technology kill leadership?
Speakers
12:50 – 14:15
EHTE
Lunch in the food truck area
14:15 – 14:45
EHTE
AI fostering
Culture, powered by Microsoft
Culture, powered by Microsoft
Speakers
14:45 – 15:30
EHTE
Panel: Sustainable destinations: smart, innovative and trendy
15:30 – 16:00
EHTE
The power of Storytelling in Tourism
Speakers
16:00 – 16:20
EHTE
Coffee break
16:20 – 17:05
EHTE
AI to Brand Building
Speaker
17:05 – 17:25
EHTE
Case: Zoomguide & Parques de Sintra Monte da Lua
Speaker
17:25 – 18:10
EHTE
Panel: What makes a memorable U/CX Experience?
18:10 – 18:30
EHTE
IA & Music
Speaker
18:30 – 18:35
EHTE
Startup Moment: solutions demo
18:35 – 18:55
EHTE
Case: The city of Bergen
orador
18:55 – 19:15
EHTE
Case: PortAventura World
orador
19:15 – 19:25
EHTE
Closure
19:25 – 19:45
EHTE
Cocktail
14:45- 15:30
Amphitheater
Floor -1
AI/ Chat GPT at the service of Tourism smeS by Innov Tourism-DIH
15:30 – 16h00
Board Room
Floor 1
By invitation
AI and Leadership
Speaker
16:00 – 16h30
Board Room
Floor 1
By invitation
AI and Leadership
Speaker
16:30 – 17h05
Amphitheater
Floor -1
Subject to registration
Exploiting disruption: how to revolutionize Tourism
Speaker
17:30 – 18h30
Amphitheater
Floor -1
By invitation
Digital Marketing in Tourism
Speaker
18:30 – 19h30
Amphitheater
Floor -1
By invitation
Digital Marketing in Tourism
Speaker
10:00 – 18h00
Floor 2.
Subject to registration
Immersive Experience by
Immersive sessions through mindfulness and relaxation scenarios, using Virtual Reality (VR) technology and led by Dr. Andreia Martins, psychologist at CASMI and specialist in Virtual Reality Exposure Therapy