Filipa Maria Cardoso
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Filipa Maria Cardoso Director of International Communication and Digital Marketing at Visit Portugal, where she leads the promotion of the destination with a strategic approach focused on creativity, innovation and digital transformation. Coordinates the production of impactful campaigns, with a strong presence in digital media, integrated management of the digital ecosystem, activation of social networks and relationships with international media.
Previously, she was Director of the Performance Marketing Unit of the IPG Mediabrands Group, developing performance and innovation strategies for global brands such as TAP Portugal, Unilever Jerónimo Martins, BMW, Microsoft and Coca-Cola Company.
With more than 15 years of experience, he has accumulated know-how in digital marketing, with an emphasis on digital acceleration projects and optimization solutions to generate business results, combining digital branding, performance marketing and disruptive creativity, helping organizations and brands to stand out in scenarios of digital transformation and global competitiveness.